Google

User research, design thinking and product strategy were utilized to enhance engagement and improve the onboarding experiences for the new users of Google Assitant

DESIGN THINKING + PRODUCT DESIGN

Date : Spring 2023

Role : UX Researcher, Product Strategist, Visual Lead

Team : SCADPro (Team of 24) +
Google's UX and Product Teams

Tools : Figma, Adobe XD, Illustrator, Photoshop, Survey Monkey, Canva

Approach:

Discover

Analyze

Ideate

Prototype

Test

Iterate

Pitch

** NDA-compliant project.

Sneak Peek

Full Project

Many users struggled to fully utilize the product during their first week of interaction which led to higher churn rates as users failed to integrate the digital assistant into their daily routines.

Problem

User engagement with Google Assistant was hindered by a lack of intuitive onboarding, leading to frustration and disinterest among users, particularly Gen Z aged 18-24.

Identifying the barriers to user engagement and retention, particularly in the initial stages of using Google Assistant

Challenge

To develop innovative solutions that would seamlessly integrate the assistant into users' daily lives, thereby reducing churn and enhancing overall satisfaction.

An end-to-end research and design cycle was executed to create innovative product design solutions for Google Assistant

Solution

Our team conducted comprehensive user research to uncover key insights, which were translated into actionable themes and concepts. These informed the development of high-fidelity Figma prototypes, tailored to improve the onboarding experience for Gen Z users. The solution was further strengthened by a narrative pitch deck, vision video, and process book, effectively communicating our design vision to the Google team.