Design has always felt like a blend of puzzle-solving, storytelling, and purpose to me. It’s not just about making something look good—it’s about creating experiences that resonate deeply with people and drive business growth. My journey started with curiosity about how things worked, quickly evolving into a passion for human-centered design that blends strategy, creativity, and empathy with clear business value.

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My Master’s in Design Management deepened this perspective, teaching me to merge analytical thinking with creative vision. Whether deep in research, sketching ideas, or facilitating workshops, I thrive on collaboration. I love those moments when diverse minds come together, and something clicks—it’s like magic, but backed by research, user insights, and a solid understanding of business goals.

 

I believe in rolling up my sleeves, getting my hands dirty, and shaping experiences that not only work but feel effortless and true to the brand.

I’m not just driven by aesthetics or strategy alone. It’s the impact that keeps me going—the moment design makes someone’s day easier while helping a business succeed - THAT'S THE SPARK THAT KEEPS ME GOING!